Vision

I believe that design can be driven by the moments of interaction between people and products or services. These moments create ideas, emotions and memories that are a translation of that interaction. As designers we have to understand the needs, behaviour and motivation of our audience to improve this. Therefore I think that designers have the responsibility to co-create with their audience and use this input to design products and services that fit with their requirements. By involvement through the whole design process their stories become your inspiration for concept development. In this way I believe that you can contribute to a meaningful experience that a user can identify with. This means that designing a process is just a valuable as the outcome. Being a designer gives us the possibility to share your way of thinking and connect existing people, facilities and knowledge to create new values.